Layered

Layered, a demi-fine jewelry line, sought a logo that seamlessly blended modern aesthetics with timeless femininity. To achieve this vision, I opted for a modern sans-serif font that epitomized contemporary allure and elegance. The logo's clean and sophisticated design not only reflected the modern styles of the jewelry but also encapsulated the brand's essence of versatility. The jewelry pieces from Layered were meant to be worn in stylish layers, creating a dynamic and fashionable look that transitioned effortlessly from day to evening wear. The logo became a visual representation of the brand's chic and multifaceted appeal, inviting customers to explore the captivating world of Layered's jewelry line.

In crafting the brand's email campaigns, I maintained a focus on simplicity and elegance, allowing the jewelry's beauty to take center stage. The emails showcased a plethora of stunning photography that effectively highlighted the intricate craftsmanship and exquisite designs of the jewelry pieces. By keeping the design clean and uncluttered, the emails offered a seamless and immersive experience, drawing attention to the captivating allure of the jewelry.

Unique Batik

Unique Batik, a fair trade wholesale company specializing in ethically crafted clothing, jewelry, handbags, and accessories handmade by artisans from various countries, sought to revamp their website with a clean and modern aesthetic to enhance the shopping experience for their customers. The project became a collaborative effort, where the original fish logo was retained and updated with a focus on typography. The fish added a touch of whimsy and uniqueness becoming a bold graphic element, swimming across the pages, adding rhythm and injecting the company's brand with a fresh and playful vibe. With a modern design in mind, the website now features crisp white backgrounds in the product photography, allowing the texture and beauty of each handmade item to shine through and connect with customers on a deeper level. I kept the photography minimalistic and product-focused, the website became a captivating showcase of the artisans' talents and the beauty of fair trade craftsmanship. As customers navigate the pages, the swimming fish design element serves as a joyful guide, leading them on a delightful journey through the vibrant and culturally rich world of fairly traded items.